Your book starts with ONE...

Idea
Story
Talk
Business

ONE's proven, team-approach empowers you to develop, write, and publish your book so you reach an audience larger than ONE.

50+ Books Published
10+ Years Experience
6-12 Month Timeline
Getting Up from Being Down by S. Todd Townsend The Surge Effect by Don Day F-35: The Inside Story of the Lightning II by Tom Burbage unFinished Business by Terry and Levi Gurno

You Know You Should Write a Book, But...

No Time to Write

You're building a business, serving clients, speaking at events. Who has 200+ hours to spend writing when you could be doing what you do best?

Writing Isn't Your Craft

You're brilliant at your expertise—not necessarily at translating it into compelling, publishable prose. That's a completely different skill set.

🚫

Publishing Feels Overwhelming

Manuscript formatting, editing, cover design, ISBN numbers, distribution channels—the publishing world is complex and time-consuming to navigate.

That's Where We Come In

ONE Ghostwriting provides you with a dedicated team of professional writers, editors, and publishing strategists who handle everything—from your first conversation to your book launch.

Get Started Today

How It Works

An innovative, team-managed process to create the impact book you've always wanted.

Despite its name, at ONE, you work with a team of book professionals to create your book. We've found that a team approach ensures quality, efficiency, and accountability.

This collaborative process involves a series of well-coordinated steps, including brainstorming, outlining, drafting, and revising. You'll have regular check-ins and opportunities to refine your vision at every stage. Our team consists of skilled writers, editors, and project managers who work together to ensure your book's success.

The Process

1

Discovery Call

We discuss your goals, target audience, key messages, and vision for the book. No obligation—just an honest conversation about whether we're the right fit.

2

Custom Proposal

Based on your project scope, timeline, and deliverables, we provide transparent pricing and a detailed roadmap for your book journey.

3

Deep-Dive Interviews

Your dedicated ghostwriting team conducts structured interviews to extract your expertise, stories, and unique insights. These sessions become the foundation of your book.

4

Outline & Chapter Drafts

We develop a comprehensive outline for your approval, then write chapter by chapter. You review and approve each section before we move forward.

5

Refinement & Editing

Multiple rounds of revision ensure the manuscript sounds like you, flows seamlessly, and delivers maximum impact for your readers.

6

Publishing Guidance

Receive your polished, publication-ready manuscript—plus expert recommendations for traditional publishers, hybrid options, or self-publishing platforms.

About ONE Ghostwriting

Cole Gustafson, Founder of ONE Ghostwriting

Cole Gustafson, Founder

Cole Gustafson is a Harvard-trained literary scholar and New York Times bestselling editor with over a decade transforming expertise into published books. As a founding team member at Kevin Anderson & Associates—the industry's leading ghostwriting firm—Cole helped scale the company from a three-person operation to 30+ employees and hundreds of published books, including multiple NYT, WSJ, and USA Today bestsellers.

Trained under renowned literary critic James Wood at Harvard, Cole brings both literary rigor and commercial instincts to every project. He believes the best books marry form and content—and that while everyone has a story, not everyone needs a book. At ONE, Cole partners with entrepreneurs, executives, and thought leaders who are ready to turn their expertise into authority.

Core Values

1

Transparency

ONE provides candid consultation, frank feedback, and a clarity of process and results for all parties. Everyone succeeds when expectations are shared, set, and met.

2

Generosity

ONE operates under the premise that when ONE person succeeds, everyone should succeed. A generous spirit never wants.

3

Professionalism & Confidentiality

From your first consultation, ONE is singularly focused on you and your project and seeing it through to your desired result. ONE accomplishes this by curating a first-class, customer-service experience and reinforcing that outcome with expert knowledge of the book writing and publishing world.

Testimonials

Our services are 100% confidential and we do not require credit, authorship, or royalty fees of any kind or under any circumstances. The following clients have agreed to provide these testimonials freely of their own accord.
Don Day

Don Day

Life Coach, Speaker, and Realtor

Author of multiple bestselling titles, including The Surge Effect
I've had the good fortune to work with Cole for close to 10 years on multiple, bestselling books. Working with Cole was an exceptional experience from start to finish. His deep expertise in book writing and publishing was immediately evident, and his professionalism set the tone for a seamless partnership. I would not hesitate to work with Cole again and highly recommend him to anyone looking for a reliable, knowledgeable, and professional partner.
Tom Burbage

Tom Burbage

Executive, Founder, and Consultant

Author of the award-winning F-35: The Inside Story of the Lightning II
Cole was instrumental in guiding us through the complexities of becoming a recognized author team. His knowledge, experience and commitment to excellence was invaluable to us. I highly recommend him as a key team member for aspiring authors.

Our Rates

Every project is unique. Book a consultation to get an exact plan and quote for your project. Review the options below to see what services are included at each level.

ONE

$15K-$25K
  • Writer Pedigree Professional writer with writing credits in your book's genre
  • Project Timeline 8-12 months
  • Project Editor
  • All necessary strategy sessions and content interviews
  • Writing the complete manuscript
  • Standard word count up to 65k words
Get Started

ONE Prime

$35K-$45K
  • Writer Pedigree At least one traditionally published genre title or bestselling title
  • Project Timeline 6-9 months
  • Project Management
  • Project Editor
  • All necessary strategy sessions and content interviews
  • Writing the complete manuscript
  • Standard word count up to 65k words
Get Started

Payment Plan

ONE offers a payment plan for all projects that requires your approval and satisfaction at every major stage of development:

  1. A down payment of 50% of the project's total is required to secure your project and begin all services.
  2. A halfway payment of 25% of the project total is required once you have reviewed and approved the first half of the manuscript.
  3. A final payment of 25% of the project total is required once you have reviewed and approved the complete manuscript (but before the final editing and publishing-consultation process begins).

***For services other than ghostwriting (e.g. developmental, heavy, or line editing, book coaching and proposals), please contact ONE for more information.

Frequently Asked Questions

Ghostwriting is a professional service where a writer, known as a ghostwriter, is hired to create content that is officially credited to another person. This service is commonly used for books, speeches, articles, and other written materials. The ghostwriter's role is to capture your voice, style, and ideas, ensuring that the final product feels authentic and true to you. In the book world, it is a widely accepted (and used) practice. Over 90% of all celebrity memoirs or autobiographies use a ghostwriter.

Ghostwriting can indeed be an ethical practice (and as mentioned above, a widely used practice) provided certain conditions are met. Transparency between the ghostwriter and the credited author is crucial. The author should acknowledge the contribution of the ghostwriter, even if publicly they are credited as the sole author. Ethical ghostwriting respects the intellectual property of both parties, ensuring the ghostwriter is fairly compensated for their work and the credited author genuinely endorses the content. Essentially, when done with mutual respect and clear agreements, ghostwriting stands as a legitimate and honorable service within the literary and professional writing world.

NO! ONE does not publish books. Our primary service is to help you plan, write, and polish your book, but from your very first conversations with our service, we will discuss your publishing goals and concoct a plan for publishing once we have completed writing your book manuscript. Even once we have completed our ghostwriting work, ONE will operate as a publishing consultant (at no additional cost to you) to help you find the best publishing home for your project. In support of these efforts, ONE has professional relationships with multiple, quality book publishers (e.g. Forefront); book designers and formatters; literary agents; and book publicity and marketing experts.

YES! You are the author of the book and have final say on all aspects of the book-writing process. ONE merely provides the words to your book in close creative collaboration with you. Our work isn't finished until you have approved what we've done.

NO! ONE operates as a true ghostwriting service in that we do not require author credit for the books on which we work. However, we very much appreciate some sort of acknowledgement (e.g. a testimonial if you are completely satisfied with our work), especially if it's something we can use to bolster and elevate the resumes of our ghostwriters. That said, we welcome writing credits or co-author acknowledgements. Still, as mentioned before, these actions are in no way required or expected.

There are a variety of factors when it comes to this question. First, don't look for a friend in a ghostwriter, at least initially. You want a ghostwriter with experience in your book's genre who is a careful listener so they can ask thoughtful questions to draw out your book and capture your voice and style. Your ghostwriter should be able to know exactly what you are wanting to do and be able to put it into your words.

We DO NOT work on spec or for free. To ensure a quality product and service, payment is required for all of our projects. In certain situations, we can offer percentage discounts (for instance, if you are willing to offer a co-writing credit); however, we never do any projects without payments. You wouldn't ask an architect to build your house for free; we look at our work for our clients and authors in the same way.

Because our process requires your feedback and approval during the book-writing phase, this question very much depends on your availability to the project. In general, if you are able to commit 10-15 hours during the planning and outlining phases of the project, and then 1-hour per week for the remainder of the project, our target deadline is 7-11 months (give or take a month or two on either end.) An important part of our planning process is working together to create a project timeline so that all parties involved can have reasonable expectations for the development of your book.

In certain circumstances, depending on the project, we do. HOWEVER, ONE's primary service is ghostwriting quality books. In turn, we are a referral partner with some of the best editorial/book coaching/book proposal/book marketing and PR services in the publishing world. If we do not offer the service, we can connect you with a variety of quality options and will make sure you are in excellent hands. Please do not hesitate to inquire if you are unsure if your project is right for ONE.

We do not. ONE has connections with various literary agents and agencies but these are not guarantees for representation. We will discuss your publishing goals, and if this includes trying to secure the representation of a literary agent (which is no small task), this means you want to go the traditional publishing route, which can be a long and arduous process (a great one but difficult). Again, pursuing a literary agent very much relates to your overall goals for the book, which ONE works hard to understand and educate where needed.

We are always looking for talented and motivated ghostwriters to help support our clients and authors. If you are interested in learning more about what ghostwriting with ONE looks like, please email [email protected]

Didn't find the answer you were looking for?

Contact us directly and we'll be happy to help!

Your Book Starts With One Conversation

Schedule a discovery call or send us a message. We'll discuss your goals, answer your questions, and determine if we're the right fit for your project.

📞 Schedule a Call

Book a 30-minute discovery call at your convenience

Book Your Call

Don't have Calendly? Call us directly at 615-540-8968

OR

✉️ Send a Message

ONE's History

Like any good book, ONE is the product of many influences. ONE's founder, Cole Gustafson, emerged from his Oklahoma-based cocoon as an early bookworm, well versed in Encyclopedia Brown, the comedic stylings of the Marx Brothers, and the world-building stories of C.S. Lewis.

At Harvard University, Cole not only found his fascination with writing, literary theory, and good beer piqued, but more importantly, met the people who would change his life—including Kevin Anderson, Founder/CEO of KAA, the industry's leading ghostwriting firm.

For 11 years, Cole's participation rocketed KAA to incredible heights—from a tiny virtual office in NYC to physical offices in LA, Nashville, and London; from an internal team of 3 employees to close to 30 full-time employees and hundreds of freelancers; contributing to hundreds of published books, many becoming New York Times, Wall Street Journal, or USA Today bestsellers.

But as KAA grew, Cole saw an important space being evacuated: passionate entrepreneurs, professionals, experts, executives, speakers, coaches, and storytellers who needed quality ghostwriting services but lacked the various resources (time, funds, know-how) to achieve their books.

Inspired to cater to this burgeoning need, Cole departed KAA and created ONE, which focuses on stories and ideas from aspiring authors who need to be heard, published, and read while requiring the support of a veteran team and proven creative process.

When he's not helping authors create their books, Cole resides in Nashville, TN with his awe-inspiring wife and three beautiful children (the first initial of each of their names serving as the muse for ONE). He's an avid fan of college basketball (Rock Chalk!), the Dave Matthews Band, and pretty much any body of water.

Featured Work & Insights

Before founding ONE Ghostwriting, Cole was a founding team member at Kevin Anderson & Associates, where his work and insights were featured in leading industry publications.

📰

Publishers Weekly

"So Much More Than Ghostwriting: Spotlight on Kevin Anderson & Associates"

An in-depth look at the industry's leading ghostwriting firm and the team approach that consistently delivers bestselling results.

Read the Full Article →
🎥

Video Interview

Inside the Ghostwriting Process

Cole discusses the collaborative approach to ghostwriting, working with clients, and what makes a successful book partnership.

Watch the Conversation →